Mutual funds
are not a magic institution, which can bring the treasure to its millions of
investors within a short span of time. All funds are the same, to begin with.
But due to time, some exclude others. It all depends on the efficiency with
which the fund is managed by the fund's professionals. Therefore, the investor
has to be very careful in choosing the fund. He should take into account the
following factors to evaluate the performance of any fund and then decide at
the end which one to choose;
1.
Purpose of the fund: First of all, it has to look at the
objective of the fund whether income-oriented or growth-oriented.
Income-oriented securities are mainly supported by fixed interest to securities
such as debentures and bonds, while growth-oriented equities are supported. It
is clear that growth-oriented schemes are at risk compared to income-oriented
schemes, and therefore, the returns of such schemes are not comparable with
each other. The investor should compare the particular scheme of one fund with
the scheme of another fund and do a comparative analysis. His purpose must
match the purpose of the plan he proposes to select.
2.
Continuity of performance: A mutual fund always intends to
give stable long-term returns, and therefore, the investor must measure the
performance of the fund is at least 3 years. Investors are satisfied with a
fund that shows a stable and consistent performance in comparison to a fund
that performs well in one year and then fails in the following year. Continuity
in performance is a good indicator of its investment expertise.
3.
Historical Background: The success of any fund depends on
the ability of management, its integrity, periodicity, and experience. The
integrity of the fund must be above doubt. A good historical record may be a
better horse to place bets than new funds. It is following the adage "A
known devil is better than an unknown angel".
4.
Capacity for innovation: The efficiency of a fund manager
can be tested using innovative schemes introduced in the market to meet the
diverse needs of investors. An innovator will always be a successful man. It is
quite natural that an investor will look for funds that are capable of
introducing innovations to the financial market.
5.
Investor Servicing: The most important factor considered is
prompt and efficient servicing. Services like the quick response to investor
queries, quick disposal of unit certificates, quick transfer of units, quick
encashment of units, etc. will go a long way in making a lasting impression in
the minds of investors.
6.
Market trends: Traditionally it has been found that the
stock market index and the inflation rate move in the same direction while the
interest rate and the stock market index move in the opposite direction. This
sets the time for the investor to enter and exit the fund. The prudent investor
should keep his eye on the stock market index, interest rate, and inflation
rate. Of course, three is very scientific reasoning behind this.
7.
Transparency of fund management: Again, the success of
mutual funds depend to a large extent on the transparency of fund management.
In these days of investor awareness, the fund has to provide complete details
about the operation of the fund. This will go a long way to make a lasting impression
in the minds of investors for the preservation of the fund.
The wide
range of products/services offered by various funds has made the investor
quality conscious. He is now in a position to assess the quality of products
offered by MF in the financial market. MFs cannot attract savings only by
attractive advertisements. The cult of equity has spread to many small
investors who have become very discerning in selecting mutual funds.
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